Social Representations and Individual Representations: What is the Difference? And Why are Individual Representations Similar?

This paper clarifies a long-standing ambiguity in the notion of social representations; it provides clear operational definition relation between representation and individual representation. definition, grounded theory sets, supports most current empirical investigation methods representations. In short, an object population is mathematical set representations individuals that have for this object. The components are used to describe set, intension sense term (in contrast with extension). Statistical techniques, as well content analysis can construct such by comparison extract commonalities, what classic investigations on indeed do. We then answer question: how come that, given culture, hold so similar one another?